Stay tuned for the official music video release right in time for International Women’s Day on March 8.

Finally, the chorus is almost mantra-like in its simplicity posing the simple, yet often difficult question…”do you even know just how beautiful you are?”. The song builds with the pre-chorus plea of “I wish you could see what I see” suggesting that oftentimes the glare of our own mirrors hides what it is that makes us shine. In the verses, the lyrics ask the listener to stop apologizing for not living up to unattainable standards and instead, “take some time to learn what’s inside”.

With songs like “How Beautiful”, OTO aims to promote inclusiveness and a redefined approach to how we see one another and in turn, how we see ourselves. Their organic approach to fan engagement and their pull toward positivity creates a magnetic energy that, as we can see, continues to pull people in. What might be the most refreshing thing about OTO is their invaluable authenticity. “We are excited about releasing How Beautiful because it represents everything we stand for as a band, supporting each other in love and positivity and accepting each other’s differences as beauty and not flaws.” – On the Outside Akin to the habits of K-Pop fandom, ‘Outsiders’ have already claimed their own hashtag being #NoOutsiderStandsAlone, reaching out to one another to let them know that no matter what they might be struggling with, they’re never alone in the fight. Regularly engaging with followers on Instagram via their weekly #WhatsUpWednesday live streams, they invite fans into the live conversation to sing happy birthday or to see what they’re up to that day. Having amassed over 4M devoted fans and followers on TikTok alone, the band’s tremendous growth spans over 3B video views and a combined 24M social media followers all without the help of a record label. “How Beautiful is a song about the true inner beauty we all have and how our insecurities just make us unique and perfectly designed.” ~ On the Outsideįormed in 2019, OTO has been best described by the press as “if One Direction had a love child with Dan + Shay”. But when was the last time we heard a boy band, let alone a male figure in music, outwardly recognize the harm done by contemporary advertising and as a result, encouraged women and men for that matter to reshape how they see themselves. And sure, we’ve seen this before – Lady Gaga had “Born This Way” and Katy Perry had “Roar”. Very much in sync with their army of dedicated fans affectionately known as “Outsiders”, the band encourages everyone to embrace what makes them unique by finding the beauty within. Partnered with the JED Foundation, the band leads a conversation in acknowledgement of a social landscape overrun with anxiety, depression, suicide and poor self esteem. Aligned with their gripping new single “How Beautiful”, On the Outside challenges society’s comparison culture’ in order to uplift those who feel weighed down by an unrealistic beauty bar.

Comprised of five immensely talented members Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen and Sam Jenkins, the Los Angeles-based group proposes a reevaluation of beauty standards ahead of a fast-approaching International Women’s Day. They have been coined “The Official Boy Band of TikTok”. By Marilyn Reles 0 Official Boy Band of TikTok Aims to Refocus the Lens on Beauty Standards

Tik tok boys